Posts by lukehq

8 Insights for a Successful Clinical Trial Promotion – Part 2

8 INSIGHTS FOR A SUCCESSFUL CLINICAL TRIAL PROMOTION - PART 2

In part 2 of this series (part 1 can be found here), we’ll focus on some of the more overlooked aspects of a digital recruitment campaign for clinical trials. While part 1 was more focused on getting people interested in your trial, these points should be kept in mind during the post-advertising phase, that is,…

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8 Insights for a Successful Clinical Trial Promotion – Part 1

8 INSIGHTS FOR A SUCCESSFUL CLINICAL TRIAL PROMOTION - PART 1

Often, a secondary thought in clinical trial planning is the promotion of said trial, which is to be ignored at one’s own peril. To do this has far-reaching, and not always readily observable, implications. First and most immediately, a large majority of potential subjects will remain unaware of your current trial, which slows down the…

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